94% of users never get charged

We will literally charge you if you skip your goal

Set a goal. Stake real money on it. Miss your check-in and your card gets charged. No excuses, no refunds.

Put your money on itFree to sign up. Free when you follow through.

How it works

Say it. Stake it. Do it.

01

Pick your commitment

Gym, meditation, reading, coding — anything. Set how often you need to show up.

02

Put money on the line

Choose a stake that actually hurts — €5 to €50 per period. Your card stays on file. Miss a check-in and it gets charged.

03

Prove it or pay up

Check in with a selfie, photo proof, or have a referee verify. No check-in? We charge your card. Simple.

The science

Your brain is wired to hate losing money

Loss aversion isn't a hack — it's how your brain actually works. We just made it useful.

Pain of losing

Losing €10 hurts twice as much as gaining €10 feels good. We use that.

More likely to succeed

People with real money on the line are 3× more likely to hit their goals.

91%

Follow-through rate

Add financial stakes + external accountability and almost everyone delivers.

€0

Cost when you show up

You only pay when you fail. Do the thing and it costs you nothing.

No cheating

Built so you can't BS yourself

Referee verification

Invite someone who won't let you lie to yourself. Your friend, coach, or partner verifies your check-ins with one click — no account needed. Knowing someone is watching changes everything.

Photo proof

Pics or it didn't happen. Upload evidence for each check-in. No photo, no credit.

Your rules, your schedule

Daily, weekly, or monthly. Fixed duration, custom range, or keep it rolling until you quit.

Streak tracking

Watch your streak grow. Every consecutive day you show up makes the next one harder to break.

Bank-grade security

Stripe handles your card. PCI Level 1 certified. We never see your card number.

POWERED BY STRIPE

One tap. Done.

No journals. No tracking spreadsheets. No 15-step habit app. Open Pledgr, hit check-in, get on with your day. The less time you spend in the app, the better.

Real stakes

What's on the line

Gym 3×/week

€10/period · 30 days

Meditate daily

€5/period · Rolling

Read 5×/week

€5/period · 90 days

Practice guitar 3×/week

€10/period · 60 days

No smoking

€20/period · Rolling

Run 4×/week

€15/period · 30 days

FAQ

You're probably wondering

Wait, you actually charge me real money?

Yes. That's the whole point. You set a stake, and if you don't hit your target for the period, your card gets charged. No warnings, no grace period. That fear is what makes it work.

What if I want to cancel?

You can cancel anytime, but it takes effect at the end of your current period. You can't cancel five minutes before a deadline to dodge a charge. Nice try though.

How do you know I actually did the thing?

Three ways: self-report (honor system), photo proof (upload evidence), or referee verification (invite someone who won't let you lie). Pick the one that keeps you honest.

Is my payment info safe?

Stripe handles everything — same infrastructure as Amazon, Google, and Shopify. PCI Level 1 certified. We never see or store your card number.

What happens if my card declines?

We retry up to 3 times over 3 days. If it still fails, your goal pauses and we notify you. We're not going to let you accidentally dodge a charge.

Where does the money go?

To Pledgr. We're not a charity — we're your financial consequence. But here's the thing: most users never get charged. The threat of losing money is usually enough.

Still just thinking about it?

That's the problem. You've been “thinking about it” for months. Put something real on the line and actually do it this time.

Make your first pledge